The Content Trap: A Strategist's Guide to Digital Change
| Author | : | |
| Rating | : | 4.21 (680 Votes) |
| Asin | : | B01M2V5VOI |
| Format Type | : | |
| Number of Pages | : | 302 Pages |
| Publish Date | : | 2015-03-12 |
| Language | : | English |
DESCRIPTION:
A. Kruglov said A brilliant business book. While the specific findings of this book make sense in retrospect, the way Anand presents and ties them together makes the founder/strategist/manager reimagine how to approach innovation, competition, and disruption. The book is highly relevant for those in media and tech. Ron Shachar said Timely, important and insightful. Such a pleasure reading this book for so many reasons. First, -- and it might sound obvious, but it is not -- it is written beautifully. Second, it tackles a timely and critical issue for businesses (over and beyond media). Third, it is insightful about the business envir. It's a must read for every content leader in edtech, music, television, internet, cable Incredible read. The Author manages to address, explain and diagnose almost every major content/media challenge in our lifetime with his simple yet prescriptive approach. You are hard pressed to get through every two pages without a key revelation or takeaway. The book is
Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.Companies everywhere face two major challenges today: getting noticed and getting paid. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital tr