Netflixed: The Epic Battle for America's Eyeballs
| Author | : | |
| Rating | : | 4.48 (728 Votes) |
| Asin | : | B007X5ZE4W |
| Format Type | : | |
| Number of Pages | : | 210 Pages |
| Publish Date | : | 2015-04-02 |
| Language | : | English |
DESCRIPTION:
Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video. It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being. --David Siegfried . Although consumers caught on to the service and benefited from the price wars between Netflix and Blockbuster’s rival online service, th
Blockbusted! As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the ongoing battle with Amazon and Barnes and Noble (Barnes and Noble responded a little better).Gina Keating does a good job balancing the two sides and taking the reader into both houses to understand the thought process for Blockbuster and Netflix. I enjoyed readin. "Interesting financial and tech history" according to Mark. This is a very interesting case study of the growth of Netflix. Having been part of the story as a customer, I especially enjoyed all that went on as Netflix battled Blockbuster for dominance in the industry. It is fascinating financial and tech history. I am disappointed that the author never really captured any of the main people as people. While there were many anecdotes, this book never got personal the way that I like with a good bio. Still, I am glad I read it. If I could give half stars, I'd rate this a Interesting financial and tech history This is a very interesting case study of the growth of Netflix. Having been part of the story as a customer, I especially enjoyed all that went on as Netflix battled Blockbuster for dominance in the industry. It is fascinating financial and tech history. I am disappointed that the author never really captured any of the main people as people. While there were many anecdotes, this book never got personal the way that I like with a good bio. Still, I am glad I read it. If I could give half stars, I'd rate this a 3.5 book. The story itself is a good one, even if it had the potential to be a better book.. .5 book. The story itself is a good one, even if it had the potential to be a better book.. Mandatory read for any tech entrepreneur Three well-researched books in one: history and evolution of movie rental business, the rise of Netflix and downfall of Blockbuster, battles with Carl Icahn, and more. Gina Keating manages to give the reader a first-person account of all the critical turning points as if you were in the boardroom of each of these companies - it's a real page-turner, both for the storytelling as well as the business, operational, and technology insights hidden in these pages.It's rare to find a book that can provide a complete head-to-head and blow-by-blow overview of an entire industry -- "Netflixed" is exactly that fo
Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety,Southern Living, and Forbes.
The quest to become the world's portal for premium video on demand will determine nothing less than the future of entertainment and the Internet. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcoming rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. Then it jumped into an even bigger battle for online video