The Father of Spin: Edward L. Bernays and The Birth of Public Relations
| Author | : | |
| Rating | : | 4.74 (516 Votes) |
| Asin | : | 0805067892 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2013-12-07 |
| Language | : | English |
DESCRIPTION:
In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.. The Father of Spin is the first full-length biography of the legendary Edward L
Ok to buy Good reading and interesting information. Four Stars Amazing insight into the tactics used by the father of pr. "Very nice book" according to Lee Hee Sung. This book is very helpful to understand the essence of PR.
Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful cultivation of the press, and solicited endorsements from "experts." Yet journalist Tye is also aware of the moral ambiguities inherent in the career of a man who vigorously promoted cigarette smoking and whose work for the United Fruit Company played at least some role in the 1954 military overthrow of Guatemala's democratically elected government. Biographer Larry Tye can't help but be entertained by his subject's professional antics. --Wendy Smith. Edward L. This judicious book ba