Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
| Author | : | |
| Rating | : | 4.85 (892 Votes) |
| Asin | : | 0742568202 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 2014-12-23 |
| Language | : | English |
DESCRIPTION:
By combining a clear-eyed economist's point of view with globalization expertise, Veseth offers an insightful and accessible survey that will give readers an understanding not only of what's in the glass, but also how it got there, and what the future may hold as the borders of the global wine village draw closer. (Foreword Reviews)Economist Mike Veseth is an authority on the global wine market and here presents his view of the three forces shaping the wine world today. (Decanter)Mike Veseth’s latest book gives an economist’s perspective on the globalization of wine. All readership levels. (Wine Business) . Veseth is clearly enthusiastic about both wine and economics, and as a self-proclaimed 'wine economist' he explains the intersection
Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.. He counts on "the revenge of the terroirists" to save wine's soul. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Writing with wit and verve, Mike Veseth (a.k.a. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded produ
He lives in Tacoma, Washington.. Albertson Professor of International Political Economy at the University of Puget Sound and author of the blog WineEconomist. Mike Veseth is the Robert G. He is a widely quoted authority on global wine market trends
Sitting in Seattle said Wine enthusiasts will enjoy it, although the focus is on mass wines, culture, and retailing. I am a wine enthusiast (see below) who eagerly awaited Wine Wars and read it quickly. It's an easy-to-read book with numerous interesting observations, anecdotes, facts, and speculations about wine economics and the operation of the global wine industry. For that reason, I think most wine lovers will find it to be at least moderately interesting, and will be rewarded by insight into the industry.Among the interesting pieces are discussi. M. Paterson said The Curate's Egg. I have been in the wine industry since 197"The Curate's Egg" according to M. Paterson. I have been in the wine industry since 1972 (the height of Blue Nun) working in four countries over that time (in California at the start of 2$Chuck), so I found many of the observations made by Professor Veseth fitted with my own experiences. In some cases he reinforced my own observations, in others it was many of those "Of course! Why didn't I think of that?" moments.Positives.Over all the book has been well structured and entertaini. (the height of Blue Nun) working in four countries over that time (in California at the start of "The Curate's Egg" according to M. Paterson. I have been in the wine industry since 1972 (the height of Blue Nun) working in four countries over that time (in California at the start of 2$Chuck), so I found many of the observations made by Professor Veseth fitted with my own experiences. In some cases he reinforced my own observations, in others it was many of those "Of course! Why didn't I think of that?" moments.Positives.Over all the book has been well structured and entertaini. $Chuck), so I found many of the observations made by Professor Veseth fitted with my own experiences. In some cases he reinforced my own observations, in others it was many of those "Of course! Why didn't I think of that?" moments.Positives.Over all the book has been well structured and entertaini. Great perspective and fun read First, "Wine Wars" has great information on wines from different countries and at different price points. The writing is unpretentious and humorous that makes the reading a fun experience."Wine Wars" is an excellent read because Mike Veseth puts the wine world in a different perspective, which offers clarity to this confusing world. For wine lovers or anyone who wants know something about wine, we can read books on specific wine regions