Writing Without Bullshit: Boost Your Career by Saying What You Mean
| Author | : | |
| Rating | : | 4.81 (977 Votes) |
| Asin | : | 0062477153 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-01-27 |
| Language | : | English |
DESCRIPTION:
And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. The average news story now gets only 36 seconds of attention. It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Start writing to stand out. Manage edits and reviews flawlessly. Plan and execute writing projects with confidence. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. Boost your career by writing without bullshit.. Joining the ranks of classics like The Elements of Style and On Writing Well, Writ
"A useful life tool" according to Martin. I'm not a writer / editor or paid to 'be creative' with my communication; regardless, this book can be used by anyone that:* uses written communication,* has customers (remember your colleagues are customers, too) and* wants to improve how they communicate (I find what I've learnt 'slipping' into how I think and communicate orally, too)The book is great because it:* focuses on the psychology for BS use in communication,* provides practical techniques to remedy our issues and* can be used to critically ev. "Skip the first two sections, you might find some useful advice towards the end." according to A. K.. Does provide a couple of useful recommendations towards the end, with regards to effective writing and appropriate reviewers. However reading the first two sections is a real pain - the author doesn't seem to follow the "Iron Imperative" of respecting the reader's time he so forcefully preaches. You have heard the "weasel word, passives, qualifiers" all over at least a 1000 times since you started writing in school. And just as your teachers back then, the author will drill your brain out without actuall. Jarie Bolander said On Writing Well for the Internet Age. I came across this book while researching a book I'm writing about entrepreneurs. It came into my life at the perfect time.It's title perfectly captures how it's written and delivers on why it's important to write with clarity.Our lives are so filled with digital distractions that, as writers, we need to make sure that our message gets across in simple to understand prose.Josh's book perfectly spells out this problem and gives solutions on how to make your writing clear and readable.If you write anything
Josh Bernoff has been a professional business writer for more than 30 years, including two decades as a renowned technology analyst. He is the coauthor of three books on business strategy, including the bestseller Groundswell.
From the Back CoverEvery day at work, you write. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And master every modern format, from emails and social media posts to reports and press releases.Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson. The average news story now gets only thirty-six seconds of attention. Are you writing to stand out, or writing to fit in?Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. And you’ll get used to writing directly to the reader to make