The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
| Author | : | |
| Rating | : | 4.82 (858 Votes) |
| Asin | : | B0722TR5LX |
| Format Type | : | |
| Number of Pages | : | 478 Pages |
| Publish Date | : | 2014-09-04 |
| Language | : | English |
DESCRIPTION:
Amazon Customer said Copywriting for the long game. This book really stands out because of its practical focus on systems to support consistent, high quality strategic content creation. There are plenty of resources for learning how to write better copy, but this one shows how to do it week after week, year after year, without missing a beat. I'm particularly excited about usin. Great, But a little overwhelming for a beginner As someone new to the concept of content marketing, it took me a while to catch on. I think this book assumes a level of awareness that I just didn't have. I really think that developing a content strategy is really important, and I gained many insights through this book, but I think it was a little advanced for me.I am remind. Excellent resource for anyone looking to build their brand, especially authors and startups Sean Sumner Great book for anyone looking to build the their brand. Kyle has direct real world experience that he brings to the book. He has great examples from large companies all the way down to startups and small businesses.Here are some of my favorite take aways from the book include concepts likeCreate a lead magnet that helps with e
. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah. He has helped dozens of startups and small businesses create scalable content marketing strategies. Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He specializes in creating step-by-step processes and templates to automate and delegate
Your story is the most powerful asset you have at your disposal. All without breaking your budget. It can cut through the noise and connect you with your customers. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Inside you’ll learn:• How to set yourself up for c
It takes many of the essential pillars of a great content strategy and puts them into a very simple package. As a busy founder this wouldn't have been possible without having a content strategy and a repeatable system to produce high quality content. The Story Engine will guide you through the steps to build your own content marketing engine.Meryl Johnston - Founder, Bean NinjasThe Story Engine is a game-changing book for content marketing. The Story Engine is an excellent resource for entrepreneurs who are looking to grow their business. Content marketing has definitely helped