No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
| Author | : | |
| Rating | : | 4.38 (689 Votes) |
| Asin | : | 1599185369 |
| Format Type | : | paperback |
| Number of Pages | : | 428 Pages |
| Publish Date | : | 2016-07-27 |
| Language | : | English |
DESCRIPTION:
He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. Dan S. Based in Phoenix, he has shared the stage with super-entrepreneurs like Donald Trump, Gene Simmons, and Debbi Fields among others, while addressing audiences as lar
About the AuthorDan S. He lives in Winter Park, FL.. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. Kennedy is a strategic advisor, consultant, business coach, and editor of six newsletters, who directly influences more than one million business owners each year. Based in Phoenix, he has shared the stage with super-entrepreneurs like Donald Trump, Gene Simmons, and Debbi Fields among others, while addressing audiences as large as 35,000.Nick Nanton, CEO of Dicks and Nanton Celebrity Branding Agency, is an Emmy Awardwinning director and producer, recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at major universities worldwide
Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.Millionaire maker Dan S. Learn how to sell to those who will always be spending. Kennedy, joined by branding experts Nick Nanton, J.W. SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer populationand their buying poweris massively shrinking. Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-So
A Refreshing Deep Dive into the Mind of the "White Stag" customer Great content on what it takes to market to the affluent. I loved this because, while this works for marketing to people everywhere, there are specific psychographic nuances discussed in this book that must be understood if you want to effectively sculpt your marketing funnel.Much of this advice is very good in terms of really going . Ruth said It really teaches you the mindset of people with money. It really teaches you the mindset of people with money and how they buy. Many of the most popular high end marketing gurus have stood on the shoulders of Dan Kennedy and the mindset and strategies shared in depth in this marketing to the affluent bible.. "Must read" according to marina jenkins. If you are running a business with the affluent in mind in any way, stop right now and read this book.