The Product Manager's Handbook 4/E (General Finance & Investing)
| Author | : | |
| Rating | : | 4.35 (586 Votes) |
| Asin | : | 0071772987 |
| Format Type | : | paperback |
| Number of Pages | : | 400 Pages |
| Publish Date | : | 2017-01-03 |
| Language | : | English |
DESCRIPTION:
She is the author or coauthor of several business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others. Linda Gorchels serves
The essential guide to seamless product management for today's fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager's Handbook, now in its 4th edition, gives you the edge in today's challenging business landscape. If your job is to create and commercialize products, it provides the information you need to:Balance breakthroughs and line extensionsCreate business casesincluding competitive assessment, market requirements, and risk reductionConduct gate reviews and beta testing and manage scope creepGet everything in order for a smooth product launch For those who manage existing lines, this guide provides:Specific tips for each of the 4Rs of product life-cycle managementBrand guidelinesApproaches to customer message managementAdvice on working with sales and the channelClear, easy-to-read charts show you how to manage each c
Good for First Venture into Product Management This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (25Good for First Venture into Product Management Michael J Webb This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.On the upside, it's packed full with charts, checklists and case studies (invaluable tools in learning), and it's written in a pretty concise fashion.Overall, I feel that this book is a very good introduction into the area of pro. pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.On the upside, it's packed full with charts, checklists and case studies (invaluable tools in learning), and it's written in a pretty concise fashion.Overall, I feel that this book is a very good introduction into the area of pro. "Definitely not the handbook!" according to Arun Ramamoorthy. As a Product Manager with 20+ years of experience, I read the book based on a recommendation from a colleague in the hope that I can suggest it as a reading for new members in my organization. This book was a huge let down to say the least. While it provides basic constructs, it doesn't have the practical depth. Most of the information is anecdotal. The book uses a lot of terms without ever defining them (or doing so much later).If you are absolutely new to the work force and are wondering what is product management, then this might be a good start. However if you are looking for practical infor. Great Book J. Christian I would highly recommend this book if you are starting a Career in product management. It is also a great book to read if you are 1-2 years into the position and need some added guidance. It really gives you a nice 100,000 foot overview of the position and strategic insight on some of the more challenging stuff. It's a easy read and one of those books you pick up and don't want to put down.
About the AuthorLinda Gorchels serves on the Executive Education faculty of the University of Wisconsin-Madison’s School of Business. She lives in Madison, WI.. She is the author or coauthor of several business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others