The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
| Author | : | |
| Rating | : | 4.35 (969 Votes) |
| Asin | : | B01AOG3N7Q |
| Format Type | : | |
| Number of Pages | : | 566 Pages |
| Publish Date | : | 2013-02-07 |
| Language | : | English |
DESCRIPTION:
It presents six elements for building new pipeline and accelerating revenue growth with inside sales.1. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. Strategy offers a framework for aligning your sales development model with your specific market and buyer's journey.2. Execution switches gears and presents examples and tactics for onboarding, crafting buyer-based messaging, and designing effective outreach cadence.6. Specialization presents stories of new thinking. There's a lot to learn about quota setting, measuring what matters, and acceleration technologies, so those are covered in depth.As Ken Krogue (President of InsideSales) writes in the Foreword, “This is the playbook for how to succeed today. Retention goes deep on the stuff that never seems to get enough considera
How to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the. "An absolute "must consume" for anyone in the business of sales - play-by-play advice you can put to work today" according to Chris Beall. I do most of my book reading using the Kindle app on my iPhone, and that's where I started with Trish Bertuzzi's "The Sales Development Playbook". Within 5 minutes I switched to reading on my MacBook because I couldn't just read this book - I had to immediately start putting it into action. During the course of today: I copied 67 passages into a Word doc to annotate, read and share later; sent 2An absolute "must consume" for anyone in the business of sales - play-by-play advice you can put to work today Chris Beall I do most of my book reading using the Kindle app on my iPhone, and that's where I started with Trish Bertuzzi's "The Sales Development Playbook". Within 5 minutes I switched to reading on my MacBook because I couldn't just read this book - I had to immediately start putting it into action. During the course of today: I copied 67 passages into a Word doc to annotate, read and share later; sent 24 emails to 9 people quoting Trish; documented 7 new product and service ideas (yes, I'm . emails to 9 people quoting Trish; documented 7 new product and service ideas (yes, I'm . I have enjoyed Trish's blog for quite a while and have always I have enjoyed Trish's blog for quite a while and have always found it very useful - in fact I even used one of her reports to get myself a raise. This book was just what I expected. Sales development has exploded in the past five years and there is a lot of stuff out there but so much of it is high level or trying to sell you on the value of sales dev. The Playbook contains lots of practical advice for sales dev as it currently is where buyers are inundated with emails and calls fr
"People get hung up on the wrong questions around sales development: templates, tools, and tricks. The Sales Development Playbook asks and answers the right questions. It's a must-read and a must-reference work."--Ralph Barsi, Senior Director, Global Demand Center, Service Now . If you're looking to increase qualified pipeline, read this book."--Mark Roberge, Chief Revenue Officer, HubSpot author of The Sales Acceleration Formula "If you want more revenue, read this book. Trish has managed to give away ALL of the secrets. Nobody in the world has better distilled the critical, innovative, and engaging ways to accelerate revenue in your business than Trish Bertuzzi."--Kyle Porter, CEO, SalesLoft "There's a reason for the rocket on the cover of the book - do these six things right and your team's revenues will take off!"--Lori Richardson, Founder and CEO, Score More Sales