The Designful Company: How to build a culture of nonstop innovation
| Author | : | |
| Rating | : | 4.47 (791 Votes) |
| Asin | : | 0321580060 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2017-08-01 |
| Language | : | English |
DESCRIPTION:
Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. “The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Instead, he says, we need to start from a place outside traditional business thinking. “If you wanna innovate,” he says, “you gotta design.”Excerpts from The Designful Company(Click images for larger versions)
"Really Got Me Thinking" according to StevenB. I consider myself a student of design thinking. As such I'm always seeking to learn more about this topic and how I might apply it in my work. While I am constantly on the lookout for writings by Tim Brown, Roger Martin and other design thinking gurus, I had not previously known about Marty Neumeier. I recall a mention of this book in a design blog. Now I'm glad I have read the book. It can be a short read, but I took my . Helps You THINK About Ideas DetailsForYou Very interesting book! I really enjoyed the insights it brought to my business class, and to my outlook on starting my own business one day. This is a great book that can even help you get started about thinking of an idea for a business.. Read it twice Blair C. McHaney If you are married to "command and control" then this book will be uncomfortable for you. But if you have gotten over the illusion of control, you will find your future here. Read and implement. Then come back to it and read it again a year later. You will continue to extract additional value.
Follow these rules and your company can innovate faster, collaboratively and continuously.” —JOHN GERZEMA, CHIEF INSIGHTS OFFICER AT Y&R, AND AUTHOR OF THE BRAND BUBBLE“Design thinking has the potential to step-change all aspects of innovation in business. Wonderful, fresh content and a little book that is a visual tour de force.Garr Reynolds is the creator of the most popular Web site on presentation design and delivery on the net. In the tradition of IN SEARCH OF EXCELLENCE and BUILT TO LAST, THE DESIGNFUL COMPANY changes the way we think about business. In the book Marty explains how to actually build a culture of change that embraces design by focusing on 16 key levers such as weaving a story, bringing design manage
Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. . Marty Neumeier's professional mission is to "incite business revolution by unleashi