Corporate Imaginations: Fluxus Strategies for Living
| Author | : | |
| Rating | : | 4.61 (515 Votes) |
| Asin | : | 0520290380 |
| Format Type | : | paperback |
| Number of Pages | : | 400 Pages |
| Publish Date | : | 2013-05-03 |
| Language | : | English |
DESCRIPTION:
She shows how Fluxus simultaneously exploited, expanded, denounced, subverted, used, and abused many of the scientific and data-driven experiments that formed and controlled everyday life after World War II.”—Simon Anderson, School of the Art Institute of Chicago“The idea that Fluxus—the most chaotic, incoherent, and ambiguous of the twentieth-century avant-gardes—was also driven by the principles and procedures derived from corporate culture seems as counterintuitive as ev
These artists appropriated tools, occupied spaces, revealed operations, and, ultimately, “performed the system” itself via aesthetics of organization, communication, events, branding, routine, and global mapping. Through “corporate imaginations,” Fluxus artists proposed “strategies for living” as conscious creative subjects within a totalizing and increasingly global system, demonstrating how these strategies must be repeated in an ongoing negotiation of new relations of power and control between subject and system.. The collective’s founder, George Maciunas, organized Fluxus like a multinational corporation, simulating corporate organization and commodity flows, yet it is equally significant that he imagined critical art practice in this way at that time. For all its avant-garde criticality, Fluxus also ambivalently shared aspects of the rising corporate culture of the day. In this book, Mari Dumett addresses the “business” of Fluxus and explores the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed. The first extended study of the renowned artists’ collective Fluxus, Corporate Imaginations examines the group as it emerged on three continents from 1962 to 1978 in its complexities, contradictions, and historical specificity. A study of six central figure