Celebrity, Inc.: How Famous People Make Money
| Author | : | |
| Rating | : | 4.98 (919 Votes) |
| Asin | : | 1453258191 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2017-07-01 |
| Language | : | English |
DESCRIPTION:
Celebrity, Inc. gives the reader the tools to do exactly that.” —Bonnie Fuller, President of HollywoodLife. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. This book puts celebrities in context, but it also puts the consumer of celebrity in context. “An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will be
explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial ComplexWhy do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim
Rachel Kramer Bussel said Fascinating Exploration of How Celebrities Stay Relevant and Make Bank. As an avid reader of celebrity gossip magazines, websites and memoirs, I thought I knew a bit about how celebrity works. At the very least, I knew celebs often court the press and get paid for photo ops. But from reading Jo Piazza's excellent expose Celebrity, Inc., I learned so many more ways celebrities can and do earn money and position their brands in what she calls the Hollywood Industrial Complex. Tackling everything from the rise of the celebrity baby market (and its source, Shiloh Jolie-Pitt), one of the most remarkable chapters in that the numbers are so astronomical, to how Kim Kardashian outdid . Great read! Ray It gave a decent inside scoop as to how celebrity deals in the business are put together. I was extremely impressed with the chapter on Paris Hilton versus Kim Kardashiannever knew there was such contrast in how the public perceived each of them and the effects it had on their respective brands. Great read!. Pretty Interesting Another sort of niche economics type book with a bit of sexy since it features celebrities. It was a pretty interesting read learning just how the rich can stay rich and the opportunities they are able to leverage for money because of their status. And how some of them are really on the edge of pioneering things (the Ashton Kutcher Twitter section especially). It shows you how much of Hollywood can be a hustle game and how the superstars keep raking in the cash even when they aren't off staring in movies or television.