Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage
| Author | : | |
| Rating | : | 4.43 (771 Votes) |
| Asin | : | 1138064556 |
| Format Type | : | paperback |
| Number of Pages | : | 182 Pages |
| Publish Date | : | 2016-05-14 |
| Language | : | English |
DESCRIPTION:
Sandra Mertens-Lustig, Joint Managing Director - Agent Provocateur, UK.Ranjit's global experience in the fashion and luxury space make him ideal to share his unique perspective on this rapidly evolving industry. Andrew Hughes, Dean - Fashion Business School, London College of Fashion, University of the Arts, London, UK.A highly readable and highly relevant text addressing the challenges faced by the fashion industry, with strong contemporary resonance drawn from many examples and case studies.Jonathan Reynolds, Academic Director - Oxford Institute of Retail Management & Deputy Dean, Saïd Business School, University of Oxford, UK.Ranjit's extensive international experience across a variety of distinguished brands provides valuable insights into the realities of global business operations. It is dynamic, it demands forward thinking inventive managers and this book will be invaluable in helpin
Ranjit Thind has nearly twenty years’ global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of The London College of Fashion, UK, and Harvard Business School, USA.
The book is particularly suitable for final year undergraduates and post-graduate students studying fashion management or marketing and those on MBA and international business courses who wish to understand more about the fashion ecosystem. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever growing fashion industry. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is