So You Want to Start a Brewery?: The Lagunitas Story
| Author | : | |
| Rating | : | 4.54 (725 Votes) |
| Asin | : | 1556525621 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-02-19 |
| Language | : | English |
DESCRIPTION:
Equal part memoir, narrative, and business story, with liberal dashes of pop culture and local color, this illuminating yet hilarious account of a one-of-a-kind made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. It's unglamorous and full of hilarious digressions, but it's never afraid to mess with the nuts and bolts. The same could be said for this book. Based in Petaluma, California, the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization. So You Want to Start a Brewery? is a look behind the curtain rather than a simple business story. Tony Magee is the founder and CEO of the Lagunitas Brewing Company. Told in the vibrant voice of the man closest to the process-and with the most to lose-
Great book to read and it doesn't matter if you Great book to read and it doesn't matter if you are a small time Home Brewer or a someone building a brewery or a owns larger Brewery. I found myself laughing out loud, especially Tony's description of events as I envisioning what he was trying to say. Sorry that he sold out out to AB though. Hope he writes another book soon!. Real world, no fluff, honest approach. Brian P Good read of someone with a dream and the journey to fulfilling it. This is not a how-to book but there are tons of real world experience that enlightens one looking to venture down a similar path.The stories are great and really add character.Congrats on fulfilling your dream Tony and thanks for sharing your journey. Interesting Inside Insight. Im not a big reader but I am a brewer and fan of Lagunitas. So with that said I actually really enjoyed the book with its insight to the story behind Lagunitas. There were some great sections of the book that really pulled me in yet there were quite a few moments where I wondered what the hell am reading. There were some parts that just went way off in left fieldrambling without rambling. Those chapters or sections of them lost me. There were some things I would lay out differently in the book like the comentary fro