Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
| Author | : | |
| Rating | : | 4.59 (514 Votes) |
| Asin | : | 125013501X |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-09-02 |
| Language | : | English |
DESCRIPTION:
The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over one percent of the U.S. Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. . Samuel Adams Boston Lager has been an important catalyst in the American Craft Beer Revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. He founded the company in 1984 using his great-great g
This book tells a compelling story about how he did it. But this is really a book about the individual and team traits necessary to build any enterprise -- and about the paradoxical combination of hard-headed practicality, impractical dreaming, long-term vision, and minute-by-minute adaptability required for success. The lessons will be invaluable for anyone starting a business or building a career."Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WR Hambrecht + Co “This is an engaging and well-written blend of stories from a beloved company’s founding and sound guidance on surmounting common dilemmas faced in business and in life.”Publishers Weekly“Anyone enjoying America's current Golden Age of Beer will be fascinated by Jim Koch's story of how it came to be. Koch’s practical optimism sets the stand
Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. He also has surprising advice on sales, marketing, hiring, and company culture. Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge America
Really enjoyed reading this book Really enjoyed reading this book. No nonsense business advice straight from the man himself. It was refreshing to read a story of a successful company that quality of the product was the most important concern. Sadly you don't see that often enough. It was a really easy read that felt as relaxed as if you were sitting have a beer with the man himself (sounds cheesy I know). Have a new appreciation for Sam Adams and a fresh perspective for my business. Plan. Good Ideas Served Here Fifteen years ago I featured Boston Beer in my book Value-Creating Growth as a prime example of a well-crafted strategic construct, also well executed. Now Jim is sharing the full arc of how to build a business. Boston Beer has had, of course, it's downs and ups. 'Quench' Can serve as a primer for established enterprises that need to ratchet up their growth. And the lessons serve equally well to paint the journey a young company must transverse.. Learn about running a business and about a beer company Easy to read book. The author is very open about problems and successes encountered in his business over the years. Great insight into running a business as well as simply learning about the Boston Brewing Company. I read this for a non-fiction business book club and it lead to lively discussion and general enjoyment of the content.