Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
| Author | : | |
| Rating | : | 4.52 (894 Votes) |
| Asin | : | B00DJACXIU |
| Format Type | : | |
| Number of Pages | : | 241 Pages |
| Publish Date | : | 2016-09-20 |
| Language | : | English |
DESCRIPTION:
How Not to Go Broke By Pricing Wisely Daria Steigman What is “the right price?”Pricing is one of the trickiest elements of any business. Price too high and you risk losing business you want to win. Discount too often or too much, and you risk people thinking your product is cheap or you’re for sale. The other problem with a poor pricing strategy is that you will go broke selling to the wrong customers.Peter Hill wants to help you.In Pricing for Profit, Hill argues that “most businesses are already worth more than they have the courage to charge.”What I love abo. The fastest way to improve profitability The quickest and most effective way to improve the profitability of your business is to raise your prices, according to Peter Hill in this book. You should also be aiming to increase the number of customers, the frequency of transactions, the average value of each transaction, and the efficiency of the business, but price rises have the fastest and most direct effect on your profits.The problem is that most business owners find it very difficult to raise prices. People naturally want to please others and avoid the risk of complaints and c
"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you’re offering and how you’re selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you’re going to find something in this book that you can put to use in your business."
When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Pricing for Profit is the most practical guide on pricing available. Yet these are often the last things you should do. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Price is the most significant factor affecting the profitability