Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Economist Books)
| Author | : | |
| Rating | : | 4.79 (641 Votes) |
| Asin | : | 161039397X |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-01-20 |
| Language | : | English |
DESCRIPTION:
He now runs his own consultancy, having previously been head of consulting at Interbrand in London. Iain Ellwood has over twenty years international experience working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for such companies as AstraZeneca, Orange, Philips, RSA, Samsung, Tesco,
Top-line Growth with Bottom-line Sensibility Jeffrey Swystun In 2002 Iain Ellwood walked into my office at Interbrand and handed me a copy of The Essential Brand Book. We proceeded to have a conversation on branding that has continued for twelve years. Iain latest effort is refreshing and much needed. If you are looking for how to create logo
This informs the development and improvement of products, processes and standard of service.The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. They can help a company achieve growth by being smarter or more efficient
About the AuthorIain Ellwood has over twenty years international experience working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for such companies as AstraZeneca, Orange, Philips, RSA, Samsung, Tesco, Thomson Reuters and Virgin. He now runs his own consultancy, having previously been head of consulting at Interbrand in London. He contributed to The Economist: Brands and Branding and is the author of Wonder Woman: Marketing Secrets for