Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
| Author | : | |
| Rating | : | 4.54 (685 Votes) |
| Asin | : | B06WGMQBBM |
| Format Type | : | |
| Number of Pages | : | 297 Pages |
| Publish Date | : | 2016-01-24 |
| Language | : | English |
DESCRIPTION:
"They Know What Buttons to Push, and They Won't Stop Pushing Them" according to D. Buxman. This is a well-written and entertaining, yet frightening book about how tech designers use our own evolutionary structures to get us addicted to their products. In addition to an explanation of the science behind addiction, the author uses interesting. M. JEFFREY MCMAHON said How Principles of Addiction Are Used by Technocrats to Pull in the Unwary User. Adam Alter’s book begins with a bang as he writes about Internet designers, game creators, and social media producers as drug dealers who, lacking moral integrity, push their product on us while not using it themselves. In fact, they forbid thei. Dolly Chugh said Essential Reading. This book is essential reading. I can't stop thinking about it or talking about it. I particularly appreciate the way the book breaks down what appears to be a wild lack of willpower (I'm looking at myself!) into its component parts of behavioral addi
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today's products are irresistible. Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. The companies that design these products tweak them over time until they become almost impossible to resist. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. Half of us would rather suffer a broken bone than a broken phone, and millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the