Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
| Author | : | |
| Rating | : | 4.45 (893 Votes) |
| Asin | : | B06Y18M1HR |
| Format Type | : | |
| Number of Pages | : | 520 Pages |
| Publish Date | : | 2016-09-10 |
| Language | : | English |
DESCRIPTION:
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product. Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.. Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis
"A must-read for anyone looking to grow their business" according to LadyCovington. Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there to see what sticks anym. "The Faster You Learn, the Faster You Grow" according to staciakmg. What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is t. Jennifer Craycraft said New go-to business bible!!!!. If you are a business owner, manager, marketer, product manager or salesperson within a business, this book will become your new go-to business bible. Hacking Growth reads like the blueprint for business growth but one that actually makes sense in today's market. Let's be honest - the business landscape has really changed in the last 10 years or so, and Hacking Growth not only makes sense of that but also shows business leaders of all stripes how to organize, prioritize and test the most promising opportunities to grow, no matter where they might exist.For example, in typ