Google Analytics Breakthrough: From Zero to Business Impact
| Author | : | |
| Rating | : | 4.65 (711 Votes) |
| Asin | : | B01KD8DTVU |
| Format Type | : | |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2017-03-30 |
| Language | : | English |
DESCRIPTION:
A few thoughts about this book. When I first saw this book on Amazon, I thought, "There is no way, you can write so much about Google Analytics. It's just not that complicated." I also had some doubts because it had only a couple of reviews, but then I "looked inside" (Thanks, Amazon!) and was quite impr. "best resource for anyone using GA" according to Roi Carmeli. I've been using Google Analytics for years. This is by far the best resource for anyone using GA. I have this book on my desk, and use it as a manual/reference guide.. Great Guide - Perfect for Agency Bookshelf Enjoying the book. Can be read as a manual to learn some advanced techniques. Can also be used as a department reference guide. The graphics and use of color is very dynamic and paper quality is excellent. Great binding. I have several years of Google Analytics experience
He has extensive background in solutions architecture for Web and mobile analytics, report automation, and data analysis. SHIRAZ ASIF is co-founder and Vice President of Analytics at E-Nor. He seeks to empower his students in digital analytics and optimization as well as all professional endeavors. ERIC FETTMAN is a found
Initiate and successfully drive analytics adoption throughout your enterpriseAssess the long-term value of your traffic channelsDetermine which content is generating your best customer engagementsLearn about BigQuery and Tableau for data integration and visualizationIncorporate A/B and usability testing into your optimization programDuring the course of this in-depth, end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation implementation and analysis strategies. This highly engaging skill development resource is packed with annotated screen shots, color diagrams, and special callouts to provide
A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage.Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empo