Design DNA - Logos: 300+ International Logos Deconstructed
| Author | : | |
| Rating | : | 4.96 (986 Votes) |
| Asin | : | 1440310335 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-12-29 |
| Language | : | English |
DESCRIPTION:
"Focus On" sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. Logo design continues to be in the top most popular catego
He sharpened his design and typography skills at advertising agencies in New York City and Prague, and has worked on successful branding and design projects in Eastern Europe and the United States. He is a member of the Design Management Institute (DMI), and has lectured about corporate identity, branding, advertising, and marketing at workshops and conferences in Europe and the United States.. About the AuthorMatthew Healey is a brand consultant and graphic designer
Darrius Rankin said Great Book. Really comes in handy. Its helpful to see how other designers solved some of the problems they were faced with by clients.. Complete waste of money I bought this book with the expectation of learning something that could help me design great logos. What I found was pages and pages of logos, each with two arrows pointing at different portions of the logo and an adjective at the base of each arrow "explaining" the intent: "modern", "organic". Or "contemporary", "individualistic". It also gives you the name of the font used for each logo and a short "design approach" description that states the obvious.If you would compare this logos book to a people book, it would be the equivalent of a book full of pictures of people, analyzed l. Pat Bollin said Great insights. I'm not a professional logo designer, but as an illustrator I am often asked to create logos as part of the contract. This book offered some great insights on how top professionals approach the design process.
Matthew Healey is a brand consultant and graphic designer. He sharpened his design and typography skills at advertising agencies in New York City and Prague, and has worked on successful branding and design projects in Eastern Europe and the United States. He is a member of the Design Management Institute (DMI), and has lectured about corporate identity, branding, advertising, and marketing at workshops and conferences in Europe and the United States.