Customer Service for Hospitality and Tourism 2nd edition
| Author | : | |
| Rating | : | 4.88 (939 Votes) |
| Asin | : | 1911396463 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-04-01 |
| Language | : | English |
DESCRIPTION:
Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. In essence it is the whys and howsof customer service. A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research,
Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management,
About the Author Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management,