Consumer Behavior: Building Marketing Strategy (Irwin Marketing)
| Author | : | |
| Rating | : | 4.33 (735 Votes) |
| Asin | : | 1259232549 |
| Format Type | : | paperback |
| Number of Pages | : | 816 Pages |
| Publish Date | : | 2013-05-09 |
| Language | : | English |
DESCRIPTION:
Del has written a number of business cases and numerous journal articles as well as three widely used college textbooks. H. He has also taught at Southern Illinois University, Xiantan University (PRC), the Netherlands School of Business, in Boston University’s Overseas Program, Xiamen University (PRC), and the Institute for International Studies and Training in Japan. Hawkin
Hawkins BBA, MBA, PhD Del is C. Del has written a number of business cases and numerous journal articles as well as three widely used college textbooks. He has also taught at Southern Illinois University, Xiantan University (PRC), the Netherlands School of Business, in Boston University’s Overseas Program, Xiamen University (PRC), and the Institute for International Studies and Training in Japan. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon. About the AuthorDel I. He has served as Director of the MBA Program, Director of the Lundquist Center for Entrepreneurship, Director of the Oregon Executive MBA Program, In
Easy to read but Toooooooooo Expensive!!!! I give it 5 stars because the book is easy to read and understand, which is important for any student. However, like all textbooks there's a lot of blah, blah, blah (unneeded information). What we students need is for authors to get to the point quickly! Thus, I think textbooks would be better if all information on a topic was presented right away, instead of expanded upon. Kaylah said Great! Great ! Great!. I am a marketing major so this book has all of the concepts that I need to understand. It definitely goes into depth about consumer behavior and gives great examples. I got the book in great condition. However, the data disk is a bit confusing.. Ron R. said As college texts go this is a good one.. Comprehensive and logical.
Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.. Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall