Retail Business Kit For Dummies
| Author | : | |
| Rating | : | 4.52 (892 Votes) |
| Asin | : | 0470293306 |
| Format Type | : | paperback |
| Number of Pages | : | 408 Pages |
| Publish Date | : | 2016-11-17 |
| Language | : | English |
DESCRIPTION:
Segel is the Online Retail Marketing Expert for Staples and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide. Rick Segel, CSP is an international retail expert and author of 8 books on retailing.
You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:Launch a successful independent retail businessCreate a Web site that shinesConnect with customers and increase salesHandle legal and accounting issuesDesign stores that really workPractice the 10 keys to retail sellingUse management practices proven in the trenchesMake visual merchandising work for youMake your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.. Whether you’re a novice or a seasoned retail entrepreneur, Retail
Open the book and find:The 10 keys to retailing successHow to design stores that workWhere and how to buy merchandiseThe best ways to make your business memorableExpert tips for building your Web site and selling onlineAdvice for handling legal and accounting issuesIn-the-trenches, proven management practicesA crash course in the art of selling. Get lessons from real-life experience — the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successfulMaster all the basics of launching and growing a retail business — from writing a business plan and find
"This book keeps it simple" according to Vinil Ramdev. The good thing about this book is that it keeps the retail business simple. The author does not complicate the retail business. He makes book keeping, sales, marketing and inventory management simple and easy to follow. However, this book is not fully comprehensive. If you are starting off in retail or even if you are an experienced pro who's been around for several years you will lear. Got this book right before I started managing a big box retailer store ZBlanchard The book walks you through a lot of what should be done in retail. I felt like it was missing a huge section about what not to do in retail. It seems this is more of what you should be looking for when you are going to work for a national retailer. Still, the book was very very helpful.. Great for basics, too general for experienced marketers I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that