Youtility: Why Smart Marketing Is about Help Not Hype
| Author | : | |
| Rating | : | 4.77 (611 Votes) |
| Asin | : | 1591846668 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2014-04-26 |
| Language | : | English |
DESCRIPTION:
"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."--SUCCESS Magazine
Jim Barry, Top 25 Social Media Books for Academia"If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. The New York Times best seller, and #1 best seller"Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012." Dr. I swear, this is the next big thing." Chris Brogan, Owner Magazine The difference between helping and selling is just two letters, but those two letters make all the difference. What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful? Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently
"Good topic America needs, but execution is so-so" according to rlamazon. This topic has a lot of potential, and people in small companies everywhere need to understand the premises. If you were a fan of Harry Beckwith, this is nothing like his writing, but builds off the same brand of not-common knowledge Beckwith espoused. As a NYTB, I'm sorry, but I expected, well more. Guess, because the concept was considered groundbreaking, it got a lot of readership. The topic certainly needs to be inc. Thomas Repp said New Concepts and A Must Read for Industrial Marketers…Especially Industrial Marketers. Jay Baer covers some basic concepts brought on by the pervasiveness of the web and customers’ changing habits. This may be old news to many consumer-based marketers, but this is ground-breaking stuff for the industrial marketer.Industrial owners and marketers instinctively understand the power is shifting from sales hype to something quite different on the web. Jay’s book does a great job of exploring inboun. Jim Barry said Greatest contribution to the field of social media marketing. Jay Baer’s Youtility is arguably the greatest contribution to the field of social media marketing since "Greatest contribution to the field of social media marketing" according to Jim Barry. Jay Baer’s Youtility is arguably the greatest contribution to the field of social media marketing since 2012. As an experienced marketer, he demonstrates how friend-of-mine marketing is reshaping our approach to traditional top-of-mind (AFLAC!!) and frame-of-mind marketing (lead nurturing) mindsets where readers can now understand the power of real-time marketing and apps. He also puts some real meat around the bo. 01"Greatest contribution to the field of social media marketing" according to Jim Barry. Jay Baer’s Youtility is arguably the greatest contribution to the field of social media marketing since 2012. As an experienced marketer, he demonstrates how friend-of-mine marketing is reshaping our approach to traditional top-of-mind (AFLAC!!) and frame-of-mind marketing (lead nurturing) mindsets where readers can now understand the power of real-time marketing and apps. He also puts some real meat around the bo. . As an experienced marketer, he demonstrates how friend-of-mine marketing is reshaping our approach to traditional top-of-mind (AFLAC!!) and frame-of-mind marketing (lead nurturing) mindsets where readers can now understand the power of real-time marketing and apps. He also puts some real meat around the bo