Marketing Strategy: Based on First Principles and Data Analytics
| Author | : | |
| Rating | : | 4.89 (549 Votes) |
| Asin | : | B01N7YWQZR |
| Format Type | : | |
| Number of Pages | : | 125 Pages |
| Publish Date | : | 2015-01-05 |
| Language | : | English |
DESCRIPTION:
From the Back Cover
Narver Chair of Business Administration at the University of Washington’s Foster School of Business. He is also the founder and research director of UW’s Center for Sales and Marketing Strategy, and Editor-in-Chief of The Journal of the Academy of Marketing Science.Hari Sridhar is the Center for Executive Development Professor of Marketing a
A brand new textbook with an innovative and exciting approach to marketing strategy. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base
Excellent resource I've worked in marketing in various capacities--on the ground sales, high-level strategic planning, and teaching. This book was recommended as a teaching resource, and it does not disappoint. The authors do an excellent job distilling a number of complicated ideas into easy to apply frameworks. They avoid truisms and provide a great deal of real-world exampl. Probably the best book to teach yourself data analytics for marketing strategy An outstanding book to teach yourself data analytics for solving marketing strategy problems. The first principles-based approach to understanding marketing issues helps me understand why each analytic technique is valuable. It has become clear to me that marketing strategy has become a data game, and this book teaches you how to play the game. I wish my mar. "What I like the most about this book is the way that" according to Julie L. This book is just what I have been looking for. I know the title says ‘Marketing Strategy’, but Analytics Driven Cases along with the data sets on the website make this book a valuable tool for students/academics/practitioners interested in marketing analytics and marketing strategy. What I like the most about this book is the way that various an