The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
| Author | : | |
| Rating | : | 4.37 (937 Votes) |
| Asin | : | 1119070481 |
| Format Type | : | paperback |
| Number of Pages | : | 480 Pages |
| Publish Date | : | 2015-10-05 |
| Language | : | English |
DESCRIPTION:
Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.This fifth edition—the most extensively revised edition yet—includes:Dozens of compelling case studies with revisionsReal-world examples of content marketing and inbound marketing strategies and tacticsA fresh introductionA new chapter on sales and serviceCoverage of the latest social media platforms, including Periscope, Meerkat, and SnapchatThe New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.. This practical guide shows how to devise successful marketing and PR strategies to grow
Highly recommendable for anyone who needs to communicate with the market. Hans Peter Bech The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new p. Bill Gluth said How to get true ROI from your marketing efforts. I have ALL the other editions so when the newest came out, I was first in line to get a copy. Not the same old blah blah when it comes to marketing today. Packed with examples, direction and methods to increase the bottom line and get that ROI from marketing you're dreaming of today. This is the marketing instructio. A Great Reference for "Old School" Marketing Managers Alison Cotter, College Application Essay Coach This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor
“If there is only one book out there that the marketing departments have on the must-read list, this is it……r those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit” (Entrepreneur Middle East, January 2016)“an essential reference book that offers value to all working in this field…for seasoned professionals it offers an excellent benchmark for a range of marketing channels” (B2B Marketing, February 2016)
His books open people's eyes to the new realities of sales, marketing, and public relations. . David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time. DAVID MEERMAN SCOTT is the author of ten books including