The New Maximarketing
| Author | : | |
| Rating | : | 4.11 (845 Votes) |
| Asin | : | 007052033X |
| Format Type | : | paperback |
| Number of Pages | : | 330 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
To address how far we have come in the decade since MaxiMarketing first appeared, the authors have rethought, refined, modified, and added to their entire system. The New MaxiMarketing is fresh and contemporary - looking at where marketing has been, where it is now, and where it is going in the electronic marketplace of tomorrow. Plus, you'll discover where it's all heading - from the pros and cons of marketing on Internet websites to making the most of CD-ROMs,videocassettes-by-mail, electronic
"A must-read" according to Tibor Farkas. I can't believe I am the first to review this book! This is my marketing Bible. I teach and train and this book prooved to be the best source. Great examples and clear structure. Much more then the usual marketing bla-bla, and the "changing the world" soon-forgotten prophecies.