The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
| Author | : | |
| Rating | : | 4.38 (908 Votes) |
| Asin | : | B00JUUZZ8S |
| Format Type | : | |
| Number of Pages | : | 467 Pages |
| Publish Date | : | 2015-06-13 |
| Language | : | English |
DESCRIPTION:
Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:Align marketing talent, technology, and strategy to reach performance goalsDrive digital marketing transformation within your organizationRecruit, train, and retain a modern marketing teamPropel growth through digital-savvy marketing agency partnersAdapt more quickly to marketing technology advancementsCreate connected customer experiencesTurn marketing data into intelligence, and intelligence into actionDevise integrated marketing strategies that deliver real business resultsThe marketers who will redefine the industry in the coming months and years will never stop challen
These innovators are rewriting what is possible when the art and science of marketing collide.”—From the IntroductionThe marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint shows how to:Drive digital marketing transformation within your organization.Recruit, train, and retain a modern marketing team.Propel growth through digital-savvy marketing agency partners.Adapt more quickly to marketing technology advancements.Create connected customer experiences.Turn marketing data into intelligence, and intelligence into action.Devise integrated marketing strategies that deliver real business results.S
PR 20/20 was the original firm in HubSpot’s certified Agency Partner program, which now includes more than 1,500 agencies worldwide. Roetzer’s first book, The Marketing Agency Blueprint (John Wiley & Sons, 2012), serves as a guide for building tech-savvy, hybrid marketing agencies.A graduate of
JoshAdams said Timely, Insightful, Approachable, and Very Actionable. I echo what most have already said here, aside from the seemingly honest perspective of the book having some padding in the form of fluff. In contrast, I found the opposite to be true. If this book were only "Timely, Insightful, Approachable, and Very Actionable" according to JoshAdams. I echo what most have already said here, aside from the seemingly honest perspective of the book having some padding in the form of fluff. In contrast, I found the opposite to be true. If this book were only 20-Timely, Insightful, Approachable, and Very Actionable I echo what most have already said here, aside from the seemingly honest perspective of the book having some padding in the form of fluff. In contrast, I found the opposite to be true. If this book were only 20-30 pages, I surely would not have extracted as much value as I did in its current form.I've pretty much read every book that I could find from agency owners and this book was by far top of the class. What made this . 0 pages, I surely would not have extracted as much value as I did in its current form.I've pretty much read every book that I could find from agency owners and this book was by far top of the class. What made this . 0-Timely, Insightful, Approachable, and Very Actionable I echo what most have already said here, aside from the seemingly honest perspective of the book having some padding in the form of fluff. In contrast, I found the opposite to be true. If this book were only 20-30 pages, I surely would not have extracted as much value as I did in its current form.I've pretty much read every book that I could find from agency owners and this book was by far top of the class. What made this . 0 pages, I surely would not have extracted as much value as I did in its current form.I've pretty much read every book that I could find from agency owners and this book was by far top of the class. What made this . "The core content of this book was absolutely fantastic and immediately actionable" according to Henry Finkelstein. The core content of this book was absolutely fantastic and immediately actionable. This book, and an accompanying webinar led by Paul, inspired me to substantially improve our business practices in a number of different and complimentary ways.The only reason I give this book The core content of this book was absolutely fantastic and immediately actionable Henry Finkelstein The core content of this book was absolutely fantastic and immediately actionable. This book, and an accompanying webinar led by Paul, inspired me to substantially improve our business practices in a number of different and complimentary ways.The only reason I give this book 4 stars instead of 5 is because of the content fluff. Because of all the chapter summaries, content repetition, and formatting tricks, this (seemingly. stars instead of 5 is because of the content fluff. Because of all the chapter summaries, content repetition, and formatting tricks, this (seemingly. Digital Marketers Stay Away Neil Lomonico Anyone in the industry, this book is too basic for you. I read the book in just a few hours due to the lack of content and useful information.States the obvious in 10 different ways