The Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Wine Industry
| Author | : | |
| Rating | : | 4.29 (953 Votes) |
| Asin | : | 1935879308 |
| Format Type | : | paperback |
| Number of Pages | : | 286 Pages |
| Publish Date | : | 2013-03-05 |
| Language | : | English |
DESCRIPTION:
A Wine MBA graduate and Juris Doctorate (JD) recipient, she has written articles about supply chain management, marketing sustainability, and motivations for environmental and social responsibility in wine value chains. She is a wine educator and founder of Fine Wine Divas. She currently resides in Washington, DC.. Sandra Taylor is an internationally recognized expert on environmental sustainability, social responsibility, agricultural supply chains and public relations.
As a corporate executive for 22 years, including Starbucks Coffee Company, she designed innovative codes of conduct for sustainable procurement of coffee, cocoa, and tea. She currently resides in Washington, DC.. About the AuthorSandra Taylor is an internationally recognized expert on environmental sustainability, social responsibility, agricultural supply chains and public relations. She is a wine educator and founder of Fine Wine Divas. A Wine MBA graduate and Juris Doctorate (JD) recipient, she has written articles about supply chain management, marketing sustainability, and motivations for environmental and social responsibility in wine value chains
Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Wine is no exception. In World of Sustainable Wine, internationally recognized expert in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture and provides a unique insight for the consumer on what to look for on supermarket shelves. Like fair trade cocoa and shade grown coffee, wine must, sooner or later, meet the powerful demands of social activists and a growing consumer contigent for ethical and organic products.. Drawing on case studies from a multitude of commodity