The Automatic Customer: Creating a Subscription Business in Any Industry
| Author | : | |
| Rating | : | 4.86 (591 Votes) |
| Asin | : | B00LFYXDNQ |
| Format Type | : | |
| Number of Pages | : | 458 Pages |
| Publish Date | : | 2014-10-27 |
| Language | : | English |
DESCRIPTION:
Read, apply, and watch your bank deposits grow every month.”—CHRIS GUILLEBEAU, New York Times bestselling author of The Happiness of Pursuit and The $100 Startup“By page 40, The Automatic Customer will have you fundamentally reexamining your entire business. If you want to build a business with a very healthy bottom line and extremely well-served customers, this book is an invaluable resource.”—BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies. “Whether your busines
But customers can be fickle, markets shift, and competitors are ruthless. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
Mahipal Lunia said A good premier into the emerging subscription economy. Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.The author has listed 9 specific models/approaches to take:1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed"A good premier into the emerging subscription economy" according to Mahipal Lunia. Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.The author has listed 9 specific models/approaches to take:1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it allA good premier into the emerging subscription economy Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.The author has listed 9 specific models/approaches to take:1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it all3. Private Club Model: Limited supply being sold to an affl. . Private Club Model: Limited supply being sold to an affl. . All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it allA good premier into the emerging subscription economy Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.The author has listed 9 specific models/approaches to take:1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it all3. Private Club Model: Limited supply being sold to an affl. . Private Club Model: Limited supply being sold to an affl. If you're comfortable being uncomfortable, this book will grow your business David Newman Great case studies and concrete examples of 11 different MRR business models - monthly recurring revenue.The book gets you thinking in completely different ways about your revenues, your customers, your marketing, and most importantly - the future of your business using the subscription model.It's both exciting and enlightening while also making you uncomfortable in 2 different ways:1. The discomfort of changes required to make the "Automatic Customer" models work in your b. "A must-have book for business owners" according to Trevor Currie. If you've ever dreamed of starting a business or you already own one, this book is indispensable because it:1) explains the financial and freedom rewards that come with subscription businesses;2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; andA must-have book for business owners If you've ever dreamed of starting a business or you already own one, this book is indispensable because it:1) explains the financial and freedom rewards that come with subscription businesses;2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; and3) gives us the playbook on how to market, manage and grow subscription businesses.What sets this book apart is John Warrillow's credibility. He's don. ) gives us the playbook on how to market, manage and grow subscription businesses.What sets this book apart is John Warrillow's credibility. He's don
A sought-after speaker and popular Inc columnist, he lives in Toronto, Canada. . Before that he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. JOHN WARRILLOW, the author of Built to Sell, is the founder of a subscription-based company called The Value Builder System™, where advisers help company owners increase the value of their b