The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
| Author | : | |
| Rating | : | 4.19 (670 Votes) |
| Asin | : | 0692875131 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2013-03-27 |
| Language | : | English |
DESCRIPTION:
He is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategies. . He is an avid Bruce Springsteen fan. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.). He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business.Rafi is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow and has written over 80 digital articles on innovative pricing strategies for the Harvard Business Review. He is a frequent commentator and contributor on pricing strategy issues to the media including Bloomberg
Mohammed’s book is that it might be easier to produce greater margins by concentrating on the numerator (price) – what you charge – instead of obsessing about costs.” The New York Times“The Art of Pricing is an entertaining primer on how to unlock ‘hidden profits’ and growth by aligning your product’s price with the value customers place on it.” BusinessWeek SmallBiz“This conversational, easy and informative read is worth paying attention to.” Entrepreneur Magazine“Here is a book that is really ‘where the rubber meets the road’ pricing…I enjoyed this book because the author wrote a book
He is a frequent commentator and contributor on pricing strategy issues to the media including Bloomberg Business Television, CNBC, Fox Business News, Today Show, National Public Radio, New York Times, Wall Street Journal, and BusinessWeek.Rafi was born in Milwaukee and raised i
Bryan W. Meng said The Art of Pricing is an absolute must read for. The Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that isboth competitive and profitable. I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a referencepoint for my company's pricing philosophy since it was published. I have given copies out to every CEO I know!Bryan MengHunt Brothers Pizza