Silent Selling: Bundle Book + Studio Access Card
| Author | : | |
| Rating | : | 4.37 (708 Votes) |
| Asin | : | 1501315560 |
| Format Type | : | paperback |
| Number of Pages | : | 471 Pages |
| Publish Date | : | 2015-09-19 |
| Language | : | English |
DESCRIPTION:
Her earlier retail career included visual merchandising, sales management, and special events at Dayton’s, Donaldson’s, Meier & Frank, Macy’s and Casual Corner, among others.. Judy Bell is the founder and CEO of Energetic Retail, a firm that collaborates with retailers and design firms to develop sales-building presentation strategies. She is the former Group Manager of Creative Merchandising Solutions for Target.Kate Ternus is a former marketing instru
New to This Edition· 30% new full color photographs showcase the best examples of award-winning global visual merchandising· Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris)· New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12)· Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter
About the AuthorJudy Bell is the founder and CEO of Energetic Retail, a firm that collaborates with retailers and design firms to develop sales-building presentation strategies. She is the former Group Manager of Creative Merchandising Solutions for Target.Kate Ternus is a former marketing instructor at Century College, US, a community college where she taught for more than twenty years. Her earlier retail career included visual merchandising, sales management, and special events at Dayton’s, Donaldson’s, Meier & Frank, Macy’s and Casual Corner, among others.