Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan
| Author | : | |
| Rating | : | 4.42 (800 Votes) |
| Asin | : | B01JT66DBU |
| Format Type | : | |
| Number of Pages | : | 318 Pages |
| Publish Date | : | 2016-01-29 |
| Language | : | English |
DESCRIPTION:
"Entertaining insights into Korean business culture and car marketing" according to Jim in Oregon. This is a readable, informative and entertaining volume that heads down several paths: the culture and history of Korea; fascinating material about the auto industry; making the leap from journalism to marketing; the mechanics of making a new marriage work; making sometimes hard decisions within the author's Christian faith. It all works. I bought the book because I have a family member from South Korea, but wound up being happy I read it for the insights I gained into how the auto indus. "Indespensible Guide to Working in S Korea" according to B. Crosby. What would happen if you had a Washington Post reporter embed in a huge S Korean Chaebol? (Chaebol being a government sanctioned and subsidized industrial oligopoly). While Ahrens was actually hired, this could well be a series of Washington Post articles, each chapter being an article. The only drawback is Ahrens' digressions into Christianity and the birth of his own kid as well as what I would say is a bit overindulgence in promoting Hyundai, but you can forgive him these three passio. "Great book, did an amazing job for only having been there three years" according to S. S.. I think Frank Ahrens is a great writer and I would happily buy another book he wrote if he does so in the future. His book is entertaining, satisfying, and a wonderful personal memoir. His insights do not go so very deep. You can tell that by how little he writes about any relationships he had with any Koreans there. I don't fault him for this too much though. He was there to live his life as best as he could, not to write book. He did an excellent job and he is a very intelligent guy wi
When Frank Ahrens, a middle-aged bachelor and 18-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience in this revealing, moving, and hilarious memoir. Follow