Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones
| Author | : | |
| Rating | : | 4.85 (962 Votes) |
| Asin | : | 0198777191 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2017-06-06 |
| Language | : | English |
DESCRIPTION:
The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees. With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. Perhaps most intriguingly, it opens the proverbial 'black box' of why and how things actual
His research on the strategy and organization of multinational companies led to numerous publications, including several books, in particular The Multinational Mission: Balancing Local Demands and Global Vision, co-authored with CK. Prahalad (1987) and From Global to Metanational: How Companies Win in the Knowledge Economy co-authored wi
About the AuthorYves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. Doz was elected Fellow of the Academy of Management (2006), and was also nominated by The Economist as one of a handful of European 'Management Gurus'.Keeley Wilson is Senior Researcher at INSEAD. She has undertaken projects throughout Europe, the USA, and Asia at a wide range of companies including HP, Novartis, Shell, Siemens, Reuters, Schneider, and Xerox.. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-1995) at INSEAD. Prof. His research on the strategy and organization of multinational companie