Pre-Suasion: Channeling Attention for Change
| Author | : | |
| Rating | : | 4.52 (996 Votes) |
| Asin | : | B01JAYK6HI |
| Format Type | : | |
| Number of Pages | : | 471 Pages |
| Publish Date | : | 2014-06-20 |
| Language | : | English |
DESCRIPTION:
Interesting, Informative, Entertaining John Chancellor If you were seeking input about a business idea, would you ask someone for their “advice”, “opinion” or “expectations” about the idea? Would you think it mattered how you framed the question?Robert Cialdini, author of Pre-Suasion – a Revolutionary Way to Influence and Persuade shares his insights and finding about the importance of framing the discussion before it actually begins.“The basic idea of Pre-Suasion is that, . FCRichelieu said More persuasive after a couple of decades. For a number of reasons, I like this book better than the author's previous work 'Influence'. The two have been written a couple of decades apart.The previous book had been written from the perspective of how not to be conned by people who tried to persuade you. It was a rather negative approach. The present book looks at the subject from the opposite direction: how to create a setting that would predispose others to be persuaded (which he terms 'pre-suasion'). Havin. "Everything You Need To Do Up To The Moment Of Persuasion. A Master Class In Making Consumers Far More Likely To Buy." according to Claude Whitacre author. When I found out that the author of Influence wrote a follow up book, I couldn't wait to read it. The book Influence breaks down the factors that cause someone to be more likely to buy. In essence, the book explains the reasons we buy something, especially from someone trying to persuade us. Part consumer awareness manualpart goldmine of sales strategies for salespeople to study. An iconic book.This book, Pre-Suasionexplains how we can be influenced heavily by what g
He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.. His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. In other words, to change minds, a pre-suader must also change states of mind. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - al