Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
| Author | : | |
| Rating | : | 4.51 (775 Votes) |
| Asin | : | 1250096065 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-12-29 |
| Language | : | English |
DESCRIPTION:
An amazingly good story, well told The rise and fall of RIM.RIM rode technology disruption and created a company with $20 billion/year in revenue only to see it disappear by being disrupted themselves.Lots of lessons here.1) Even though the CEOs were reading the "Innovators Dilemma" they still had little perspective on how rapid disruption would happen to them. And even less of an understanding what to do about it. (The attempt to integrate the QNX software into existing products is a cautionary tale of technical debt, refactoring and plain bad engineering management.) The iPhone in 2007 should have been a wake-up call to both CEOs. Yet they both fell prey to the classic ". "Design thinking before there was Design Thinking" according to Craig Daniels. I didn't realize the amount of ingenuity and innovation that came from Blackberry. Their story is very often overlooked when considering Google or Apple with respect to design thinking/innovation, but after reading this it is very clear that Blackberry began the archetype of innovator/technical & savvy business/marketing duo that seems to work in the tech space as well as some really innovative products based on design thinking and user experience (before this was really a buzz word in the space). Although they ultimately were "beat" by the Google's and Apples, the story is fascinating to read.. "Reveals new info and adds depth to a well-known story" according to Marc Luoma. I followed the spectacular rise and quick decline of BB closely, as a consumer, a tech writer, and an investor, and I still learned a lot from 'Losing the Signal.' The story of how the founders met and ultimately became partners was well told as you realize how happenstance many of the factors leading to the partnership were: it might have not happened at all, quite easily. I was also taken with the descriptions of the early guerrilla marketing and how well it worked. I remember distinctly the first time I saw a BB and the instant tech lust for having my email available all the time. The decline of BB is perhaps a more familiar story, but
He lives near Ottawa with his wife and three children.". She has won seven National Newspaper Awards and is the author of several bestselling books, two of which won the National Business Book Award. She lives in Toronto with her husband and two sons. Sean Silcoff is a business writer with the Globe and Mail and before that the National Post and Canadian Business magazine. He is a two-time National Newspaper Award winner. Jacquie McNish is a
Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away."--David Pogue, Author of POGUE'S BASICS and founder of Yahootech "In LOSING THE SIGNAL, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the Blackberry, a communication device so innovative and addictive that it was known, among aficionados, as a Crackberry. Well, if that's true, Losing the Signal will give you a post-doctoral education. You won't be able to put it down."--William Cohan, author of HOUSE OF CARDS: A Tale of Hubris and Wretched Excess on Wall Street and MONEY AND POWER: How Goldman Sachs Came to Rule the World. It's a tale of rivalries, jealousies and missed opportunities. "In the tech industry, they say that you learn more from a failure than from a hit
phone market fell from fifty per cent in 2009 to less than one percent by the end of 2014.Written by veteran journalists Jacquie McNish and Sean Silcoff, Losing the Signal is an enduring study of a technology that defined a generation, in a ferocious industry that leaves little margin for error.". Just as BlackBerry was emerging as the dominant global player, internal fault lines hobbled the company at the very moment its smartphone crown was challenged by stronger competitors: Apple, Google and Samsung. Harnessing innovation and sharp-elbowed tactics, BlackBerry s bosses outsmarted powerful international competitors and built a global business in a little more than a decade with an addictive phone that changed the way we communicated. BlackBerry s devices were so ubiquitous that even President Barack Obama favoured them above all others. Only fifteen years after the BlackBerry was launched, the company is struggling to survive. When the Canadian company finally made its move, it stumbled with delayed, poorly designed and unpopular handheld devices that took it out of the race. Its rise and fall is a cautionary tale of the unrelenting speed of modern success and failure.At the heart of the story are two mismatched co-CEOsMike Lazaridis, a bookish innovator, and Jim Balsillie, an aggressive entrepreneurwho grew their company from humble beginnings above a bagel store i