Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
| Author | : | |
| Rating | : | 4.90 (593 Votes) |
| Asin | : | 0321985206 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-11-21 |
| Language | : | English |
DESCRIPTION:
In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.In Logo Design Love, you'll learn:
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey, LogoDesignLove, and IdentityDesigned. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.
"Opinion on a book" according to Amazon Customer. This is really amazing book, before I chose it I been selecting between Opinion on a book This is really amazing book, before I chose it I been selecting between 3-Opinion on a book Amazon Customer This is really amazing book, before I chose it I been selecting between 3-4 books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us.I'. books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us.I'. -Opinion on a book Amazon Customer This is really amazing book, before I chose it I been selecting between 3-4 books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us.I'. books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us.I'. Buy this book! This book is fantastic. I read it cover to cover. Not only does it discuss applications to utilize in workflows pertaining to development of successful logo work, it offers many other additional tips for any practicing designer outside of the artwork i.e. working with the cli. Every graphic designer should read this. Maxwell smart I am a graphic designer and I can not say enough good things about this book. It is a fantastic book for graphic designers and identity experts.I cannot attest to the difference between the first and second edition as I only read this one. The sheer quality of the advice and
Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."- Tom Geismar, Chermayeff & Geismar & Haviv. "There are a lot of books that show collections of logos. But Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about