International Marketing
| Author | : | |
| Rating | : | 4.31 (846 Votes) |
| Asin | : | 113362751X |
| Format Type | : | paperback |
| Number of Pages | : | 720 Pages |
| Publish Date | : | 2015-05-20 |
| Language | : | English |
DESCRIPTION:
Lawrence Matthew said Decent Book - some Fluff adds length with little extra information. Reasonably well-written and informative, this is a solid textbook. I used it for an MBA class in International Marketing. Has chapters dedicated to recent developments, such as social media and regional instability. On the downside, many of the anecdotes are long and repetitive. This added quite a bit of fluff to each chapter. It's possible to read just the headers, a couple examples, and get the gist of the section. However, since you'll probably be assigned this book, you won't have much of a choice. So, read it, skim the headers, and you should be OK.. Good shape & already highlighted Amazon Customer The book is in good shape and the Price is very nice. Nevertheless, it was surprising that the text was already highlighted. That can be viewed as extra good because it reduces the own workload or as negative. Depends on the perspecive of the viewer.. A thick book but I'm still not really learning anything new. Anna I have to read this book for my International Marketing class but I find the book a complete snooze. If you have any awareness of other cultures, how other societies work, and have taken basic marketing courses then you will like me ask yourself if you actually are learning anything new from this book. Only good thing was the examples they have throughout the book.
This in-depth text will prepare you to conquer the international business world!. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field
He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. Czinkota is one of the foremost experts on international business and marketing in the world. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. In addition, he is the Director of the School of
. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. In addition, he is the Director of the School of Business program in Hong Kong. Michael R.