Difference: The one-page method for reimagining your business and reinventing your marketing
| Author | : | |
| Rating | : | 4.94 (656 Votes) |
| Asin | : | B00I8W7HYO |
| Format Type | : | |
| Number of Pages | : | 456 Pages |
| Publish Date | : | 2013-03-05 |
| Language | : | English |
DESCRIPTION:
About the Author Bernadette Jiwa is the author of two #1 business bestsellers. . She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling
What better way to describe the challenge we all face in trying to make real connections in today's world?"—JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICER"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."—MARK SCHAEFERAUTHOR OF RETURN ON INFLUENCEBernadette Jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."—SETH GODINMARKETING IS NOT A DEPARTMENT IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care abou
. Bernadette Jiwa is the author of two #1 business bestsellers. You can find her and her award-winning blog at TheStoryofTelling. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing
You can't begin to tell a story Patricia L. Ferdinandi [[VIDEOID:mo2A5TRFTYHUPK7]]To quote Bernadette: "You can't begin to tell a story without understanding why that story should matter to the people you want to serve."It's not the Mad Men telling people the story they should share it's listening for the story the clients are telling themselves before looking for how you want to matter.It's not the facts, figures, or features it's the empathetic "why".All that is great information but now, how do you determine what matters? That is the beauty of this book. Read the book befo. Good Framework, Needs More Exploration I found this book to be an OK rehash of material covered in many of Seth Godin's books. If you've read Purple Cow, then you already know what's being presented. The marketing framework that the author develops is interesting, but is only the beginning and the ideas are not fully explored. So overall, the framework is useful, but the book doesn't add a whole lot in terms of practical applications.On the plus side - the author shows what some new and successful companies are doing to disrupt their industries. The examples do n. Probably the best business book I've read—and a short one at that. PNRLM This is a deceptively, short, deceptively simple, incredibly, world-shatteringly insightful read.Any marketing/communications/product chief/manager/director that doesn't read this is absolutely missing out on an incredible resource.Others here have compared this to some of Seth Godin's work, but the difference here is that Jiwa cuts to the humane, empathetic heart of things, concisely and efficiently. Godin is still one step removed from what's really going on, while Jiwa makes a compelling case for a particular understandin