Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing)
| Author | : | |
| Rating | : | 4.54 (876 Votes) |
| Asin | : | 0231179529 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-02-22 |
| Language | : | English |
DESCRIPTION:
(Reinhold Steinbeck, Center for Design Research, Stanford University)The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. (David E. Smith, Center for Design Innovation) . This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. (Toni Ungaretti, Johns Hopkins School of Education)There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general. It also aligns business with the idea of doing well and doing good
Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucraciesand provide a practical roadmap for readers to implement these tools.The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking
His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and deve