Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
| Author | : | |
| Rating | : | 4.51 (663 Votes) |
| Asin | : | B01BWM41GS |
| Format Type | : | |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2014-01-12 |
| Language | : | English |
DESCRIPTION:
As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. From the initial planning stages through execution, you'll have expert guidance to help you:Understand the context that led to the start of the Customer Success movementBuild a Customer Success strategy proven by the most competitive companies in the worldImplement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Business relationships are fundamentally changing. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. Today, C
"A Great Stimulus for Thought" according to Allan M. Lees. Customer Success has become the industry buzzword du jour. In many cases, large corporations are simply renaming their Account Management function; in other cases companies are hiring a Customer Success Manager and assuming "job done."In reality, customer success . "The WHY and WHAT of Customer Success" according to Jeremey Donovan. In a nutshell, this book is based on the following premise: The ultimate goal of Customer Success is driving high lifetime value (LTV) via retention with upsell which is earned by proactively accelerating customers’ time-to-value in a way that creates attitu. Excellent book on exceeding your customer's expectations and building long term relationships This book is fantastic and really helped me see the bigger picture when it comes to the subscription-based economic revolution that we are a part of. It is a trend that had started a few years prior and will only continue to grow. People these days prefer to 'rent
Software as a Service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The old sales and marketing methods can handle attracting new customers for growth, however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. The practical chapters are rated by relevance to business type for quick reference and focused learning. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. From the Inside FlapThe subscription business m
He's a big believer in the Golden Rule, and he uses it to bring more compassion to interactions with others. He's a prolific writer and international speaker on Growth and Customer Success. He is the author of dozens of relevant blogs, contributed articles, and Customer Success University created by Gainsight and a recognized thought leader in the Customer Success wor