Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
| Author | : | |
| Rating | : | 4.95 (805 Votes) |
| Asin | : | 0231160526 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2014-08-23 |
| Language | : | English |
DESCRIPTION:
His most recent book, Strategic Intuition, was named Best Strategy Book of the Year by Strategy+Business. William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. . He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world
A slim but persuasive guide to innovative thinking. The real difficulty with innovation is not the execution, but coming up with great ideas in the first place. Duggan politely but determinedly critiques the management tools selected by Bain & Co. (Dec.) . The process is broken into three stages: problem identification; the what-works scan, a survey of how others have solved the same problem; and creative combination, which analyzes that process to arrive at a solution. From Publishers Weekly Columbia Business School lecturer Duggan's follow-up to his 2007 book, Strategic Intuition, is a practical guide to a big idea about innovation, aimed at individuals working by themselves, on teams, or in the context of a whole organization. for its annually compiled top 10 list, describing the pros and cons of various methods and why his is superior. Duggan uses the neuroscience of innovation to describe the brain's learning
Duggan's book solves the most important problem of how innovation actually happens. The crucial middle stepthe search for past examplestakes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. That's how innovation really happens. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from
Dashed hopes Strategist I learned about this book before it was published and eagerly awaited its release. I've read all of Duggan's other books (Napoleon's Glance: The Secret of Strategy (Nation Books), The Art of What Works: How Success Really Happens and Strategic Intuition: The Creative Spark in Human Achievement) and enjoyed them. In fact, I've recommended them to influential strategic thinkers at my company and have pushed to incor. I recommend the book and the online course! The whole concept makes so much sense. It clarifies the why and provides a practical path to the how. A process for personal, team or institutional use - one that mirrors how the brain works . Very good! The last few sections reviewing the competing concepts Davd LaRivee Very good! The last few sections reviewing the competing concepts are not as helpful.