Boss Lady: How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century (The Luther H. Hodges Jr. and Luther H. Hodges Entrepreneurship, and Public Policy)
| Author | : | |
| Rating | : | 4.23 (583 Votes) |
| Asin | : | 1469633019 |
| Format Type | : | paperback |
| Number of Pages | : | 326 Pages |
| Publish Date | : | 2016-12-08 |
| Language | : | English |
DESCRIPTION:
Points out, soberingly, that many of the obstacles faced by this trio of pioneers still stand in the way of women in business.--Financial Times
. Edith Sparks is associate professor of history at University of the Pacific
These leaders began their ascent to the highest echelons of the business world before women had widespread access to higher education and before there were federal programs to incentivize women entrepreneurs or laws to prohibit credit discrimination. In telling their stories, Sparks demonstrates how these women at once rejected cultural prescriptions and manipulated them to their advantage, leveraged familial connections, and seized government opportunities, all while advocating for themselves in business environments that were not designed for women, let alone for women leaders.By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.. Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith