Yes!: 50 Scientifically Proven Ways to Be Persuasive
| Author | : | |
| Rating | : | 4.59 (576 Votes) |
| Asin | : | 1416576142 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2015-04-15 |
| Language | : | English |
DESCRIPTION:
His books, including Influence, have sold more than three million copies in thirty-three languages. Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. Dr. Cialdini’s books ethicall
Interesting, light reading; definitely not a guide to increasing persuasive abilities I was hopeful after seeing the high average rating of this book. While it is very interesting material, the lack of depth on the various techniques left me wanting more.Each technique is described in 2-Interesting, light reading; definitely not a guide to increasing persuasive abilities Amazon Customer I was hopeful after seeing the high average rating of this book. While it is very interesting material, the lack of depth on the various techniques left me wanting more.Each technique is described in 2-4 pages, with a very brief explanation of the concept and a short scenario describing in a situation in which the concept has been applied. Studies are cited, with very. pages, with a very brief explanation of the concept and a short scenario describing in a situation in which the concept has been applied. Studies are cited, with very. Stephen Palmer said One of the Best in the Genre. As a marketing consultant and writer I read every persuasion book I can get my hands on. This is one of the most useful in the field that I've ever read.I particularly appreciate the formatting. Each chapter begins with a scientific case study, followed by the relevant conclusions drawn from the study, then completed with ways the conclusions can be applied in a varie. Real examples of Persuasion John Stedge Goldstein, Martin, and Cialdini writes a simple, funny, and eye-opening book on pursuasion strategy. In fact, as the title suggests there are 50 different examples and strategies one can utilize to be more pursuasive in normal day-to-day interactions with other people.The authors challenge the notion that persuasion as art. For them, it is science. One can hypothesize
But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powe
All rights reserved. (June)Copyright © Reed Business Information, a division of Reed Elsevier Inc. From Publishers Weekly Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Witty chapters detail the allure of the yellow Post-it, the tip-garnering capabilities of an after-dinner mint, how highlighting a product's weaknesses can increase its appeal, the powerful role of third-party testimonials, how doctors can convince patients to adopt healthier choices by prominently displaying academic credentials in their offices, and how mirroring another person's gestures can elicit a more generous response by strengthening a perceived bond. Interspersing references to Britney Spears, the Smurfs a