The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
| Author | : | |
| Rating | : | 4.83 (630 Votes) |
| Asin | : | B00AMROEE4 |
| Format Type | : | |
| Number of Pages | : | 404 Pages |
| Publish Date | : | 2015-05-27 |
| Language | : | English |
DESCRIPTION:
"The advice in The Media Training Bible is both timely and timeless,filled with hands-on guidance that can be applied immediately." -Michael Sebastian, Managing Editor, Ragan's PR Daily "The Media Training Bible goes far beyond the standard media trainingguides and is must-reading for anyone who would be the least bitfrightened by an unexpected knock on the door from the local TV newscrew. Don't pitch stories and don't accept requests for media interviews until you read this book." - Joan Stewart, Publisher, The PublicityHound "The Media Training Bible is a must read for learningbest practices for creating, delivering, and staying on message with the media--a reference you'll want on your top shelf." - Wayne Bloom, CE
He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: • Master the ground rules for working with reporters • Create memorable media messages • Support your message with media-friendly stories, statistics, and sound bites • Deliver a winning interview • Answer tough questions • Adjust your approach for print, radio, television, and social media • Use positive body language that reinforces your message • Dress for television • Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies,
Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC.Mr. Media Training Blog (MrMediaTraining).He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit o
Gary Genard said Practical and Essential Guide to Succeeding with the Media. This is a terrific book—an ambitious and practical solution to the problem of coming across well when you’re facing a tough situation or audience. From “Ground Rules” to “Go Out There and Get ‘Em!,” you’ll learn all th. A Must-Read for anyone working with the media Brad Phillips' Media Training Bible is a must-read for anyone interacting with the media on any level. It is especially helpful for those in the public relations field but anyone from a small-business owner to a CEO of a major corporation, from an external communica. Consider buying two - one for the shelf, and one for *using* Great book substantively, and Phillips is a deft writer who uses plenty of war stories and anecdotes from his real-world, high-level experince to make his points. Doesn't necessarily plow new ground -- message development, strategies for answering questions, craftin