The Marketplace of Attention: How Audiences Take Shape in a Digital Age (MIT Press)
| Author | : | |
| Rating | : | 4.49 (500 Votes) |
| Asin | : | 0262027860 |
| Format Type | : | paperback |
| Number of Pages | : | 280 Pages |
| Publish Date | : | 2013-08-13 |
| Language | : | English |
DESCRIPTION:
He shows that traditional conceptualizations of audiences are no longer expedient and argues for a new understanding of how audience and social needs can be evaluated and met. He focuses on how individuals exercise personal choice and create discrete consumption patterns, and what is now required to garner their attention. This is an important book for understanding media audiences and behavior. Webster at once offers an exciting characterization of a dynamic marketplace of attention as well as a careful check on theorists and empiricists
The Marketplace of Attention: How Audiences Take Shape in a Digital Age. Webster is Professor in the School of Communication at Northwestern University. James G
He incorporates these factors into one comprehensive framework: the marketplace of attention. Although choices seems endless, public attention is not. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. So although audiences are fragm
"and it is useful to know that mankind dealt successfully with the others" according to Ian Mann. Author James Webster, is a Professor of Communication Studies at Northwestern University. His book reflects his scholarly, interdisciplinary approach, but will be of interest to groups beyond fellow academics. Both people working in or associated with the media will benefit from his insights, as will anyone with a concern for the world of ideas. For this group, The Marketplace of Attention will shed light on how digital technologies influence popular culture and the public. If you know the bias, the book will help. Very good and full of interesting insights, the book is a little bit biased but nevertheless interesting.. This book is equally useful for those who are interested in media studies Elena This book is equally useful for those who are interested in media studies, political science, sociology, journalism, as well as for people outside of academia. Unlike some academic prose, the text is well-written, lucid, and a pleasure to read. Webster, who has an impressive academic background, and is a go-to person when it comes to media audiences, offers a comprehensive analysis of relations between the viewers/consumers and the mass media in the digital era. He discuss