The Fundraiser's Guide to Irresistible Communications
| Author | : | |
| Rating | : | 4.28 (827 Votes) |
| Asin | : | 1889102024 |
| Format Type | : | paperback |
| Number of Pages | : | 143 Pages |
| Publish Date | : | 2015-07-23 |
| Language | : | English |
DESCRIPTION:
Craver, The AgitatorA fundraiser's breakfast of champions. --Katya Andresen, Network for GoodThis simple, smart, and fun-to-read book is for those aspiring to a black belt in fundraising. --Roger M. Craver, The AgitatorA fundraiser's breakfast of champions. --Roger M. --Tom Ahern, consultant, speaker, authorThis simple, smart, and fun-to-read book is for those aspiring to a black belt in fundraising. An instant classic. --Katya Andresen, Network for Good
Pragmatic, surprising, supportive-- no more reason for poor fundraising response! Brian Bateman This brief paperback is packed with gems. Wisdom. Inspiration. Creativity. More importantly it is direct and honest. $22 for this little paperback, you gotta be kidding! I assure you. This quick read is worth your money, your organizations budget and your precious time.Every volunteer, committee or board member is certain they know how to raise money. Worse yet, your executive director, president, Dean, board. Use it. It Works. Period. I had to completely change my approach to writing fundraising materials for a small NFP. As a former ad agency copywriter, this book provided me with a set of best practices to follow—and they work.Asking for money for a charity is a whole different ball game than writing an ad or writing for a website or blog. You have to change your style accordingly. This book will tell you how. I didn't want to re-i. If you want to raise more money, buy this book. Lisa S. Like some of the other reviewers, I make my living writing donor communications for nonprofit organizations: direct mail fundraising letters, donor newsletters, thank-you letters, e-mail appeals, the works. By way of disclosure, I've written guest posts for Jeff's blog -- Future Fundraising Now -- twice. (To which you should subscribe if you don' t already.)That said, I'm recommending his book because it's go
Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. Complements Tom Ahern's book, Seeing Through a Donor's Eyes.. Whether you're new to fundraising or a battle-scarred veteran, this go-to resource will boost your confidence, your career, and your revenue. This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designin