The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
| Author | : | |
| Rating | : | 4.70 (935 Votes) |
| Asin | : | 0393076016 |
| Format Type | : | paperback |
| Number of Pages | : | 354 Pages |
| Publish Date | : | 2014-12-14 |
| Language | : | English |
DESCRIPTION:
He lives in New York City. His books include the bestselling West of Eden, about the ouster of Steve Jobs from Apple. Dick in Hollywood. . As a contributing editor at Wired, Frank Rose has covered everything from Sony's gamble on PlayStation 3 to the posthumous career of Philip K
And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. Now, on YouTube and blogs and Facebook and Twitter, we are media. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participateas experiences to immerse ourselves in at will. A field guide to the visionariesand the fanswho are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way worldpeople like Will Wright (The Sims), James Cameron (Avatar),
"Excellent for writers" according to Robin Hobb. This book fascinated me from start to finish. It examines how readers and viewers are now immersed in our fictions in ways that previous generations could never have imagined. For anyone curious about how tales are now marketed, and how readers and viewers become participants in fictional worlds, this is . "Interesting" according to Carlos Allende. Interesting, but it's more of a long, entertaining article than a guide to create immersive media. I learned what's happening. It how to become part of that change.. Helen Ross said a biz book as fun to read as a novel. A lot of business books are so poorly written, you wish you could just jam a thumb-drive into them and download info into your brain without having to actually ingest the pages. Happily, The Art of Immersion is that rare business book you don't want to put down, a riveting read for anyone whose business i
But the multimedia dynamics of the Internet have changed all that, encouraging participation that often takes control from the creators of the story. Star Wars fans maintain a Wookieepedia of detail beyond anything envisioned by its creator, fans of Mad Men began unauthorized tweeting in the role of characters from a show set in the 1960s, and the Potter Wars have erupted over control of the popular series as fans start blogs and websites. Rose asserts that in the new world of immersion storytelling, stories become games, and games become stories. Creators, in essence, are losing some control of their stories as fans take them over.