Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
| Author | : | |
| Rating | : | 4.17 (691 Votes) |
| Asin | : | 078974886X |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2013-03-20 |
| Language | : | English |
DESCRIPTION:
People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks, where she shares cutting-edge tips and tools for effective, ethical communications. Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you:Share your story more powerfully—without sex, extortion, or “truth-stretching”Humanize your organization, even if you don’t have outsized personalitiesTell the truth, using the best techniques honed by centuries of storytellersOvercome whisper campaigns, anonymous attackers, and trollsCreate fresh, honest content that’s compelling to both humans and GoogleSystematically prepare yourself to engage more successfully onlineClarify and close gaps between your message and your customer’s perceptionCelebrate your brand ambassadorsMaster seven ste
Jono Smith said Spin sucks, but your marketing doesn't have to. Every month an endless stream of pop-marketing and public relations books are published about communication in the digital age. Many of them are entertaining airplane reading, but offer nothing new or substantive. “Spin Sucks: Communication and Reputation Management . Spin Sucks should be the rallying cry of true PR professionals One of the biggest reasons I'm encouraging the purchase of this book for those in the PR/communications industry and for business people--besides the incredible content--is my trust in the author. I have been following Gini Dietrich's blog Spin Sucks for more than a year a. This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the
Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they a
Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. About the AuthorGini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect. One of the top rated communication professionals on the social networks, Gini writes for Crain’